For a bespoke experiential Australian holiday call +61 2 9571 6677


We transform the ordinary into the extraordinary.


  • We tailor make each journey, taking into account our guest’s passions and interests. The more you tell us, the more we are able to do this.
  • Our journeys include authentic and local experiences; encounters with local experts and colourful Australian characters.
  • We truly do design our journeys to enrich, surprise, delight and captivate the travellers.
  • We know the intricacies of each region and how best to reveal what makes them special.
  • Our entire team travels to various parts of the country – we are always out & about discovering more.
  • We draw on a big pool of relationships to create unique experiences.
  • We have developed a range of unique ‘Alquemie Exclusive’ touring experiences – only available through Alquemie
  • Our network of contacts around the country is second to none and means we are uniquely well-informed to design an experience of Australia that goes to the heart of the country.
  • Most importantly – our creativity! High-end experiential travel borders on event management. Ask us about the more creative things we have arranged for clients.

Our goal is to leave every guest spellbound after their journey in Australia. With this in mind, we prefer to craft the entire Australian experience from the moment you step onto our beautiful continent. This allows us to reveal the magic of Australia through a carefully constructed itinerary that will enchant, educate and surprise. Our mantra: ‘anybody can book accommodation, where we add value is by layering in the magic’.

With expertise, we will weave together any or all of the following:

Bespoke experiences • Private Tours  • Special interest guides  • Accommodation  • Yacht charter  • Dining  • Air safari • Light aircraft • Jet • Heli • Rail • Transfers • Self-drive

In March 2020 Alquemie hosted PURE Pursuits Australia in conjunction with Tourism Australia – a five-night wilderness journey for leaders of experiential tourism companies from around the world.

Click here to begin your tailor-made journey to Australia


Alquemie specialises in creating magical high-end experiential travel and tailor-made itineraries around Australia. Initially aimed at supporting high-end nature based safari experiences across Australia, our portfolio originally included a range of stations, homesteads, bush camps, island and private guides that were off the mainstream tourism radar and were the result of extensive travel and research. This knowledge of and passion for the wilder parts of Australia still runs strongly through the business and has been encapsulated in the experiences we offer.
The business was expanded to offer a broader range of experiences (urban, outback and coastal) across the country to provide a complete tailor-made service across Australia for high-end clients looking for an altogether more immersive experience of Australia. The ethos of the company is in creating experiences around the country that transform the ‘ordinary into the extraordinary’, above and beyond the traditional luxury properties/services that are overtly marketed for Australia.


Our passionate team of specialists bring together leading experts, experiences, and products to tailor an itinerary specific to the interests and profile of each traveller. Each trip has its own unique character and influence.

Jamie Strickland, General Manager

Jamie Strickland, General Manager

I grew up with the iconic Aussie childhood of sand & surf and was born and raised in Coffs Harbour, so I know the secret travel spots of mid-north coast of New South Wales up to Byron Bay really well. During the 70’s my grandmother was a cook at Pine Tree Lodge on Lord Howe Island, and I spent many school holidays exploring the island. It’s one of Australia’s most idyllic places.

In 1990 I joined the travel industry and spent many years travelling the far reaches of the world, however since joining Alquemie I have become aware of all the beautiful places in my own backyard that I previously didn’t realise existed. I’m excited that others will get to discover them as well.

Aimie Ellman-Brown, Australian Product Specialist

Aimie Ellman-Brown, Australian Product Specialist

Born in Zimbabwe but raised in Saudi Arabia & Oman with a few years in New Zealand for good measure, I have been fortunate enough to experience lots of the world from a young age and I believe that is what encouraged my passion for travel. My parents have always impressed upon me the importance of being open-minded and getting out of my comfort zone so the opportunity to meet new people, discover new cultures and especially sample new cuisines is what I love.

After coming to Australia back in 2006 to study a Bachelors in Tourism & Hotel Management I haven’t looked back and have enjoyed travelling extensively throughout this beautiful country, taking in the diversity of the landscapes, experiences and locals. From home on the Gold Coast where I spent 12 years exploring the endless beaches, hinterland and enjoying the relaxed lifestyle to the bustling city of Sydney with it’s amazing restaurants and harbour there really is something for everyone.

Having worked in Inbound Travel for 8 years now joining Alquemie has been a wonderful progression. I feel privileged to showcase the amazing experiences that Australia has to offer and with each itinerary being customised every day is unique and interesting.

Anthony Radic, Australian & Fiji Specialist

Anthony Radic
Anthony Radic, Australian Specialist, Fiji Specialist

(Currently on annual leave)

Born and raised on Bondi Beach I feel I know Sydney like the back of my hand. Raised by Croatian parents I was lucky enough to travel overseas often to see family and it felt like my second home on the other side of the world. It was these trips in which there started the passion!

After finishing school, I travelled regularly through Europe and Asia. My day job of ten years working within the retail sector was perfect to support my wandering spirit. I studied a multitude of various courses that never really spoke to me and for some reason I always denied the burning flame inside of me.

A couple of years ago I decided if I love this so much, it’s time to make it my career. Changing my career completely I decided to partake in a stint in studying Travel & Tourism. After graduating and one more overseas trip I was lucky enough to join the team here at Alquemie!

I’ve been inspired about travel, cultures and cities my entire life and what I really began to discover is that the most amazing experiences lie right here on my very doorstep. Alquemie is helping fuel my passion and has enhanced my knowledge bank of all the corners of Australia.

Now I’m ready to show the international market exactly what our own country has to offer!

Eva Huezo, Australian & French Polynesia Specialist

Eva Huezo, Australian Specialist, French Polynesia Specialist

(Currently on annual leave)

I was born in El Salvador, Central America. I migrated to Australia with my family in a very cold July of 1990. I still remember stepping out of the Sydney International Airport sliding doors and being welcomed by the freezing winter breeze! Some people say Australian winters are not cold, however coming from a tropical country with two seasons (wet & dry) and the coolest temperatures never falling under 23 degrees… Aussie winter felt extremely cold! The weather, the language as well as the Aussie way of life certainly took some time for me to get used to, however I very rapidly began to fall in love with Australia and the relaxed way of life! From an early age I noticed the diversity of different nationalities and different languages all co-existing together. It was beautiful and almost immediately, Australia felt like home. I grew up in Sydney, I had the typical Aussie childhood playing outside without a care in the world until the streetlights came on at night. My family loved to be out and about exploring Sydney, in particularly they loved to go camping (me, not so much, I am not the camping type), however I got to see many of the beautiful NSW coastal towns and beaches.

I never intended to work in the travel industry, the path I planned and envisioned was a much more serious one with a career in criminology. Nevertheless I believe everything happens for a reason and I just happen to fall into the travel industry and I have enjoyed it immensely from the get go. I have now been working and loving travel for the past 15 years. I have worked in retail travel, inbound travel, the concierge sector and airline relationship management. Working in retail travel unlocked my desire to see the world, traveling around the UK, Europe and Asia as often as I can.

Working in Inbound travel has been my favourite by far! I absolutely love Australia and it is an honour to be able to showcase and share our beautiful country with overseas travellers. Through work and personal travel I have seen so much of Australia and cannot pick one favourite destination! I have so many! We are our own continent and in our massive land you can find lush rainforests, colourful deserts, lively cities, sleepy country towns, some of the world’s best beaches, from fluffy cute animals to some of the world’s deadliest. The diversity in every sense is mind-blowing.

International or domestic, I simply love love love to travel! Give me a good view and a good glass of wine, and I am happy woman!

I enjoy working for Alquemie. Every day, every client, every itinerary is so different. We have an amazing, collaborative and supportive team who work together to offer our clients the best! It’s definitely a fabulous team to be part of!

Nicola Billens, Sales & Marketing Manager

Nicola Billens, Sales & Marketing Manager

I feel like I was born to travel. From an early age my parents took my sister and I on international and domestic holidays but the turning point was when I finished school in Australia and spent a year living in France as an exchange student. The initial culture shock was huge but it’s what I thrive on now.

Since then I’ve travelled to over 50 countries and have been lucky enough to have the most amazing experiences that many only dream of. Many of them have been in warm climates so the next few I visit will be covered in ice. I’m keen to see how cultures and animals survive in extremely cold conditions.

Until I worked with Alquemie I never gave my home country the credit it deserved but the more I discover about Australia, the more I’m blown away by it. I truly believe it’s the next big travel destination – there are so many magical hidden places just waiting to be revealed to those who seek them.

Charles Carlow, Advisor

Charles Carlow, Advisor

Travel, almost since birth, has been an integral part of my life. Although born in Australia, I was packed off to school in England at the early age of 8 years and remained there for much of my education through to a geography degree in Edinburgh, Scotland.

A trip to my mother’s homeland, Kenya, when I was 11 years old sparked an interest in wildlife that has flourished over the years and spawned many trips back to Africa. My father’s working life was in Australia and South-East Asia, a linkage that took itself back through a family business established by his great grandfather as an early investor in Australia’s beef industry and cold storage businesses in South-east Asia.

After years living and working in various regions around the the world I returned to Australia to work with a nature tour operator/conservationist based in Canberra. Following this I spent almost a year searching out the right places and people around Australia, who I felt had the natural location, the charisma and the knowledge to provide an experience of the “real Australia” rather than the somewhat contrived versions that many visitors to the country experience from the air-conditioned confines of a mini bus, or the 5 star international luxury of a coastal resort.

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